My name is Jon Emery, and I’m the Winthrop Professor of General Practice and Head of School of Primary, Aboriginal and Rural Health Care at The University of Western Australia. I led the development of PC⁴ because I believed there was a need for a national approach to cancer research in primary care. Australia has many talented researchers in this area, but we lack the support that a national organisation can provide. The framework PC⁴ provides will enable the development of pre-trial work to evolve into large scale, multi-site clinical trials, which will inform new models of cancer prevention and management in the community. Consumers are the most important part of our vision and their contribution is integrated into every aspect of our work.